Genius Edge
- Mikk Sillaste
Introduction
Edge is a fully automated profitability system that combines dynamic odds recalculation and liability management into a single solution.
Features
Liability Driven Odds
Prices are automatically updated based on real-time bets and liabilities. New prices are calculated each time when selection true probability or liability is changed.
Margins of all selections are dynamically shifted to maximize profitability.
Negative Liabilities: The selections that have a higher volume of bets and hence negative liabilities will have a higher margin and lower prices. This would ensure a higher overall profit on the selections which attract a higher number of bets.
Positive Liabilities: Conversely, the selections with a positive liability will have lower margins and more attractive prices.
Edge understands the interrelationship between correlated markets. Bet on any selection within a fixture impacts the liabilities of all other selections in that fixture, which means that prices of all selections are updated accordingly.
We offer flexibility by allowing custom configuration of Liability Driven Odds. Different margin, odds ladder and scale factor can be set for different betting content based on customer preferences, sports and competitions specifics, and bet volume.
Liability Driven Odds pricing is only supported for Genius Sports content.
Reporting
Our comprehensive reports offer a detailed analysis of your profits, both with and without utilizing Edge. These reports provide valuable insights, allowing you to understand the genuine impact of our pricing system.
Reports are conveniently delivered through Power BI or other customized methods, as agreed upon with each customer.
Real examples:
Edge vs Non-Edge performance of one sportsbook in one month
Edge vs Non-Edge PreMatch performance per sport of one sportsbook
Edge vs Non-Edge PreMatch performance per competition of one sportsbook
Integration Guide for Genius Edge
To access the functionalities of Genius Edge, customers need to perform specific integrations with other Genius products. Here are the essential steps
Integration with Sportsbook products
Integrate with at least one of the Sportsbook products
Integration with Risk Service products
Integrate Bet Feed Receiver API (Mandatory) - Swagger UI
Integrate Bet Assessment API (While not mandatory, integrating with Bet Assessment provides the full feature set of Genius Trading Services) - Swagger UI