Content and Coverage
- Jack Saville
Contents
- 1 Contents
- 2 Q4 2024
- 3 Q3 2024
- 4 Q2 2024
- 4.1 1. Football
- 4.2 2. Competitive Gaming
- 4.3 3. Cricket
- 4.4 4. Basketball
- 5 Q1 2024
- 5.1 1. Tennis
- 5.2 2. MultiBet (Football)
- 5.3 3. MultiBet (American Football)
- 5.4 4. Cricket
- 5.5 5. Australian Rules
- 5.6 6. Golf
- 5.7 7. Rugby League
Q4 2024
1. NCAA American Football for MultiBet
Description: We’ve expanded our MultiBet offering with the release of NCAA American Football. MultiBet customers can now offer SGPs on 1612 pre-match fixtures and 1167 in-play, and the launch comes with 87 market types to drive maximum engagement.
Benefits: With MultiBet already available across 120k+ football and NFL fixtures, the addition of NCAA American Football provides customers with a high-margin product to engage players during the college football bowl season 14th December 2024 – January 20th 2025.
2. Competitive Gaming
Description: Building on our partnership with SIS, we’ve enhanced offering for EA Sports FC 24 content with the addition of 18 new markets.
Benefits: Our always-on Competitive Gaming product, which includes 150k+ EA Sports FC 24 and NBA 2K fixtures and sub-second live streaming, helps our customers plug content gaps and drive 24/7 revenue.
3. Cricket
Description: In partnership with Decimal, we remain committed to building a best-in-class Cricket product. We recently added 6 new player props to to satisfy growing demand for player-based markets.
Benefits: These new markets will help our partners meet the ever-evolving needs of sports bettors and drive in-play revenues across all major cricket events.
Q3 2024
Below is a description of all new content and coverage Genius Sports have made available to Sportsbook customers in Q3 2024.
1. Football
Description: As part of our ongoing commitment to building an industry-leading Football market type offering, we’ve released 13 new Cards and Corners markets for InPlay - including two player props.
Benefits: New markets will help our partners meet the ever-evolving needs of sports bettors and drive in-play revenues across all major football events.
2. American Football (NFL only)
Description: Leveraging our exclusive partnership with the NFL, we’ve released 12 player props across PreMatch and InPlay and 4 PreMatch drive markets. We’re continuing to expand our market offering and will launch 24 drive markets throughout the 2024/25 season.
Benefits: These new markets are designed to maximise both pre-match and in-play revenues, ensuring our sportsbook partners capitalise on the surging player demand for player and fast markets.
3. MultiBet +
Description: We’ve expanded our MultiBet product (Genius Sports’ in-house betbuilder) with the release of 20x new Football markets – including 9x Corners and 11x card markets – and 8x NFL player props.
Benefits: Enable players to construct pre-match and in-play narratives with popular market types, driving more revenue for our partners on a proven high-margin product.
4. PreMatch
Description: As part of the ongoing improvements we’re making to our PreMatch product, we’ve now moved Baseball from consensus to fully modelled pricing. This launch comes with an additional 15 new market types.
Benefits: Our fully automated pricing models guarantee the sharpest and fastest odds updates to maximise pre-match revenues.
5. NFL Player Participation Feed
Description: Ahead of the 2024/25 NFL season, we launched a new Player Participation Feed for our Data customers. This feed merges official NFL tracking data with play-by-play data, enabling customers to see all 22 players on field at time of snap as well as players moving on and off the field between plays.
Benefits: The extra granularity of data empowers in-house trading team with deep, real-time understanding of personnel changes to ensure markets are accurately priced and bets are settled quickly.
6. NCAA Match State and Statistics Feed
Description: Ahead of the 2024/25 season, we’ve introduced a new match state and stats feed for all NCAA FBS games. This feed includes all in-game actions and 200+ team and player stats.
Benefits: The data feed enables sportsbooks to power in-play betting markets and engage bettors with real-time stats.
Q2 2024
Below is a description of all new content and coverage Genius Sports made available to Sportsbook customers in Q2 2024.
1. Football
Description: As part of our ongoing commitment to build a market-leading Football product for our global sportsbook partners, we added 32 new markets ahead of Euro 2024 including:
10 PreMatch Corner markets
10 PreMatch Card markets
12 InPlay Penalty Shoot-Out markets
Benefits: Delivered in time for Euro 2024, these new markets will help sportsbooks satisfy the growing demand for player-based markets and drive additional in-play revenue during high-stakes knockout fixtures.
2. Competitive Gaming
Description: Following our recent partnership with SIS, we’ve launched our Competitive Gaming product to provide operators with 150k+ events per year across EA Sports FC 24 and NBA 2K content.
Benefits: With a 24/7 content schedule and sub-second live streaming available in 60+ countries worldwide, our Competitive Gaming product helps operators maximise off-peak engagement and drive round-the-clock revenues.
3. Cricket
Description: Since partnering with Decimal in October 2023, we’ve been committed to building a best-in-class Cricket product. Since the beginning of March, made Decimal’s PreMatch odds feed available to all customers. This PreMatch launch comes with an additional 55 new market types.
Benefits: Powered by Decimal, the world’s sharpest Cricket traders, these new markets will create new betting opportunities for players, which will drive additional revenue for operators and help them differentiate their product offering.
4. Basketball
Description: We understand the importance of Basketball to our global sportsbook partners. In response to customer feedback, we launched three new non-double handicap PreMatch market types in May 2024.
Benefits: These PreMatch markets are popular with players and provide them with the betting options they’re looking for. The availability of these markets should drive more bets and revenue for our sportsbook customers.
Q1 2024
Below is a description of all new content and coverage Genius Sports made available to Sportsbook customers in Q1 2024.
1. Tennis
Description: To scale the availability of ultra low-latency venue data for our sportsbook customers, we completed the integration of Stats Perform's official WTA and Australian Open data feeds into Genius Sports' ecosystem on March 18th.
Benefits: This integration brings in-venue data from 7,126 tennis events, covering 71 InPlay and 27 PreMatch betting markets, to provide sportsbook customers with razor-sharp real-time odds updates on key tennis events.
Date of release: March 18th 2024
2. MultiBet (Football)
MultiBet is Genius Sports’ all-in-one betbuilder solution, available pre-match and in-play on 100K+ Football and American Football fixtures worldwide.
Description: At Genius Sports we’re continuing to invest in the quality of our MultiBet product. In March, we released three new Football player props for MultiBet: First Goalscorer, Next Goalscorer and Last Goalscorer. These new markets are now available for MultiBet customers on 150+ competitions – including all major European and South American football leagues.
Benefits: Player props are incredibly popular with bettors, particularly on betbuilder style bets, so these new markets will help our MultiBet customers increase player engagement, inspire loyalty and drive revenue growth.
Date of release: March 18th 2024
3. MultiBet (American Football)
Description: Ahead of Superbowl LVIII, we increased the available point spread and total points lines on our MultiBet product to enhance the customer experience ahead of 2024’s record-breaking showpiece event.
Benefits: These new markets will enhance the customer experience for bettors, which in turn will drive more bets and revenue for our sportsbook customers across all NFL content.
Date of release: 29th January 2024
4. Cricket
Description: Following our decision to partner with Decimal in 2023, which enables us to supply the quickest, most accurate and extensive cricket coverage on the market, we’ve continued to invest in our Cricket product by adding 28 new market types.
Benefits: This increase in PreMatch and InPlay markets will enhance the customer experience for bettors by giving them more options to bet on, which in turn will drive more revenue for our sportsbook customers.
Date of release: Various dates between January-March 2024
5. Australian Rules
Description: To help our sportsbook customers accelerate growth in APAC, we have released 23 new PreMatch market types for Australian Rules - including First Goalscorer, Top Match Goalscorer, First Scoring Play and First Team to 20 Points.
Benefits: The implementation of engaging player prop and team markets, as well as low latency price updates, will increase profit margins on Australian Rules events.
Date of release: 12th February 2024
6. Golf
Description: Genius Sports have integrated IMG Arena’s Golf odds feed to provide sharp odds for the PGA tour, LPGA and European Tour competitions.
Benefits: Our sportsbook customers will now get the sharpest, most accurate pricing across major competitions to increase turnover on key golf events.
Date of release: February 12th 2024
7. Rugby League
Description: We have released 24 new PreMatch market types for Rugby League – including First Team to Score a Try, Total Tries, and Drop Goal In Match Yes/No.
Benefits: The implementation of engaging team markets, as well as low latency price updates, will increase profit margins for our sportsbook customers on Rugby League events.
Date of release: 12th February 2024